Win–Win Approach: How International Business Can Contribute to Meet the SDG

Huamán-Pastorelli S. · Environmental Footprints and Eco-Design of Products and Processes (2026) · DOI: 10.1007/978-3-032-12497-5_3

Resumen

The SDGs offer a comprehensive framework for the private sector to align its strategies with global sustainability goals. However, companies face challenges prioritizing short-term objectives over the interconnected dimensions of the SDGs: economic, social, and environmental. The pandemic exacerbated economic inequalities, underscoring the need to strike a balance between market stability and fair working conditions. Multinational corporations, through sustainable business models and value chains, can advance the SDGs, although obstacles such as “SDG washing” and a lack of genuine commitment persist. Key sectors demonstrate progress: sustainable certifications in textiles, green energy technologies, and circular waste management. Collaborative approaches—such as public–private partnerships and win–win strategies—are crucial for linking innovation, equity, and environmental protection. Education and strong regulatory frameworks (SDGs 16–17) facilitate this transition, ensuring that economic growth does not compromise social well-being or planetary boundaries. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

Instituciones: Universidad Nacional del Callao