Wellness tourism: Motivation, satisfaction and customer engagement factors

Palomino O. · Proceedings of the International Conference on Tourism Research (2021) · DOI: 10.34190/irt.21.036

Resumen

Wellness tourism is a branch of health tourism that goes beyond traditional tourism by seeking to make a holistic journey through the mind, body and spirit. The objective of this study is to know the relationship between the motivation to choose this type of service, the satisfaction when performing it and its relationship with Customer Engagement. For data collection, a questionnaire divided into four sections was designed and applied to 308 people online. Pearson's correlation coefficient was applied to analyze the results, and it was identified that motivation is related to satisfaction, the latter being also related to Customer Engagement. © the authors, 2021. All Rights Reserved.

Instituciones: Universidad Peruana de Ciencias Aplicadas