Web System Based on a Service Architecture to Improve the Management of the Sales Process after COVID-19

Suarez-Alvarez A.; Cabanillas-Carbonell M. · International Journal of Engineering Trends and Technology (2024) · DOI: 10.14445/22315381/ijett-v72i12p131

Resumen

In today's increasingly interconnected world, companies are using web systems more and more, mainly because they allow for the automation of operations, tracking of leads, and optimizing sales. In addition, they provide real-time data that helps make informed decisions and improve productivity. In this sense, it has been decided to implement a web system based on a service architecture to improve the management of the sales process, increase the degree of satisfaction of the sales process, and increase the products sold and the level of customer satisfaction. The research has a quantitative, experimental approach with a pre-experimental design. The population is 70 customers, with a total sample of 41 customers. To obtain the results, SPSS statistical software was used to analyse the key performance indicators (KPIs) linked to the effectiveness of the sales process, the quantity of products sold and the degree of customer satisfaction. With all the above mentioned in this research work, it is concluded that the implementation of a web system based on a service architecture will have a great impact because the following results were obtained: In KPI 1, referring to the degree of effectiveness of the attention in the sales process, an increase of 69.39% was obtained. In KPI 2 on the number of products sold, an increase of 142.27% was obtained, and finally, in KPI 3, referring to the degree of customer satisfaction, an increase of 143.23% was obtained.

Instituciones: Universidad Privada del Norte