VISUAL RESOURCES TO IMPROVE ADMINISTRATIVE MANAGEMENT IN COMPANIES

Requejo-Pacheco G.; Surichaqui-Gutierrez M.; Lara-Castillo M.A.; Romero A.S.V. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2025) · DOI: 10.62161/revvisual.v17.5906

Resumen

Companies have adapted their activities to a new social and work reality since the Covid-19 pandemic. Visual resources are now indispensable for internal communication as remote work is spreading as a new way of working life. The aim was to determine whether use of visual resources improves administrative management and its results. A Likert-type survey was used to determine the perception of the workers and to identify which of the functions can be qualified as inadequate and to highlight use of visual resources as tools to improve their performance and achieve their business objectives.

Instituciones: Universidad Católica Sedes Sapientiae; Universidad Nacional de Cañete; Universidad Nacional de Frontera