VISUAL PERCEPTION IN SOCIAL NETWORKS OF REAL AND AI-SYNTHESIZED PHOTOGRAPHS

Yucra-Mamani Y.J.; Torres-Cruz F.; Aragón-Cruz W.E. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2024) · DOI: 10.62161/revvisual.v16.5302

Resumen

This descriptive and cross-sectional study examines the visual perception of real and AI-generated photographs on Facebook, focusing on the highland context of Puno, Peru. Data were collected from 215 participants through a survey administered via Google Forms, and images were evaluated by 24 experts using a technical sheet from January to February 2024. The findings indicate positive public reactions, a preference for authentic images, and an ability to identify distortions in those generated by AI. Experts identified favourable technical aspects of the synthesised images. These findings indicate a complex interplay between photographic authenticity and AI technology in visual perception.

Instituciones: Universidad Nacional del Altiplano