Virtual Store of Personalized Sale for Footwear in the SME sector

Condor Quispe L.E.; Rojas Estrada J.R.; Cardenas Aquino F.E.; Platero Morejon I.Y.; Lazo Alvarez E.R. · ACM International Conference Proceeding Series (2023) · DOI: 10.1145/3603955.3603997

Resumen

The footwear industry around the world presents a remarkable digital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear virtually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-Analytical method, where a survey was developed, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes"was developed that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.

Instituciones: Universidad Continental