Using storytelling in the Titicaca-Nazca tourism circuit. The marketing mix for enhancing pre-Inca imagination

Núñez J.H.; Condori Cari L.W.; Apaza chirinos E.G.; Aguilar R.F. · Encuentros (Maracaibo) (2025) · DOI: 10.5281/zenodo.15426744

Resumen

Traditionally, Inca archaeology has dominated the tourist attraction of Peru. However, there is a strong potential in pre-Inca archaeological attractions throughout the country, but specifically in a 861 km line between the northeast and southwest of the Colca Canyon, where mysterious and great pre-Inca civilizations flourished, leaving material traces of enormous attraction. It is proposed to recognize literary bases for the creation of stories of induction and construction of the imagination of these civilizations in tourists. The line of the new circuit includes the pre-Inca vestiges of three epicenters: Puno (underwater sites of Tiwanaku, wari-wari), Arequipa (Colta Canyon, Maukallacta) and the Nazca/ Palpa desert (lines of the San Juan plains), from the infrastructural layout (roads and accommodation) and through the new trends of the marketing mix. The circuit is designed based on the attraction possibilities of Puno-Titicaca to take visitors down to the Ballestas. It is proposed to consolidate the circuit in a common system of accommodations focused on the needs of the tourist, personalizing the integration of the client into the tourist project, and consolidating the story.