Upsurge of Robo Advisors: Integrating Customer Acceptance

Nagadeepa C.; Mohan R.; Osorio A.P.H.; Celestino W.J.F. · Fintech and Cryptocurrency (2023) · DOI: 10.1002/9781119905028.ch16

Resumen

The rise of fintech in the digital community opens the door for companies to introduce robo advisors. Robo Advisors have emerged as a result of technological advances, and it is important to use Robo Advisors to manage and direct projects in the financial industry. The portfolio management service is critical for the efficient distribution and use of the surplus of economic activity in large markets. These robots are programmed to eliminate the dangers of prejudice and human error. This research article is about exploring the strengths and weaknesses of robo advisers, and as opportunities and threats, especially when compared to traditional financial advisors and a research framework to understand the acceptance of robo-advisors by investors. The findings of this study provide relevant research on financial institutions, banks, policy makers, asset managers, FinTech developers and financial advisors to increase the acquisition of Robo Advisors through the adoption of sustainable services.

Instituciones: Universidad Nacional Santiago Antúnez de Mayolo