University social responsibility and positioning of universities in Lima-Peru

David L.C.-A.O.; Andersson Z.-F.E.; Peter A.-L.J.; Lourdes G.-A.L. · Revista de Ciencias Sociales (2022) · DOI: 10.31876/rcs.v28i3.38478

Resumen

More and more universities are adhering to the figure of University Social Responsibility, however, very few associate it with their positioning. Therefore, the objective of the study is to determine the relationship between social responsibility and the positioning of the universities of Lima-Peru. The research is of a descriptive-correlational type, with a field design, not an experimental transactional one. We worked with a non-probabilistic sample of 607 undergraduate students from five private universities in Lima from business sciences careers (46.61% men and 53.39% women). The technique used was the survey and the instrument was a Likert-type scale questionnaire with 9 items for university social responsibility and 6 items for positioning. The reliability of the instruments was high for both variables. The results report that university social responsibility has a moderate relationship (Rho Spearman,630) with positioning; this implies that the greater the social responsibility, the university will have a better position. It is concluded that Social Responsibility is relevant in university institutions to achieve a better positioning, since, by contemplating aspects such as training, research, management and extension, it allows to have a better identity, communication and image in its target audience. © Licencia de Creative Commons Atribución 4.0 Internacional (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/deed.es

Instituciones: Universidad Nacional José María Arguedas; Universidad César Vallejo