Trends in the use of information systems in e-commerce

Mardones-Espinosa R.; Patiño-Vanegas J.C.; Valencia-Arias A.; Londoño-Celis W.; Moreno-López G.; Bermeo-Giraldo M.C.; Ore-León A.J.A. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2023)

Resumen

The market has rapidly evolved with the development of electronic devices, leading to an increase in online purchases. As a result, companies have recognized the need to adopt e-commerce to improve their marketing results and facilitate transactions, while benefiting from the management of information systems to foster commercial development and customer satisfaction. This has had a significant impact on research. Therefore, it is essential to conduct a review of specialized literature to understand trends and challenges in its implementation. The methodology proposed in this study is exploratory and based on secondary sources of information, such as bibliometric analysis, to evaluate the structure of scientific literature, presenting as results its historical evolution and the main trends in the current state of the art.

Instituciones: Universidad Ricardo Palma