Trends in studies that record social responsibility in social networks within the last five years

Ames-Trigozo Y.M.; Tineo-Eugenio M.M.; Turriate-Guzman A.M. · Proceedings of the 2022 IEEE 2nd International Conference on Advanced Learning Technologies on Education and Research, ICALTER 2022 (2022) · DOI: 10.1109/icalter57193.2022.9964636

Resumen

In recent years, social responsibility in social networks has gained strength due to the impact it has on consumers or customers, either to build customer loyalty or to capture the attention of a new audience. Therefore, this paper aims to answer the following research question: What are the trends in studies that record social responsibility in social networks within the last five years in the Scopus database? The findings are presented through a systematic review that applies the PRISMA method. For the search criteria, open access and peer-reviewed articles were considered. The evidence was analysed and divided into four categories. Likewise, the limitations found are related to access to information and language. Finally, it was concluded that sharing social responsibility actions on social networks serves to be transparent and sustainable, strengthen interaction in communication and build customer loyalty, making the topic a research opportunity for future researchers due to the impact on companies, individuals, and academia.

Instituciones: Universidad Privada del Norte