Travel App Trends: What Drives Intention to Reuse Mobile Applications? A Perspective from Latin America

Gonzales-Ceron S.; Bermejo-Lara A.; Munayco-Abanto L. · Lecture Notes in Networks and Systems (2025) · DOI: 10.1007/978-3-031-93106-2_27

Resumen

The rise of travel services available through mobile apps has greatly benefited many companies economically. However, even though many people download these apps, few use them after 30 days. This study aims to explain how time saving, convenience, and service quality impact the decision to keep using travel apps. It looks at attitudes and satisfaction as important factors. The study surveyed 451 people who used a travel app in the past year. The results indicate that convenience motivation is a key predictor of attitude. Also, attitude is a major factor in determining whether people will continue to use a travel app. This research adds to the existing knowledge about how technology is used in the tourism industry and helps us understand why people purchase through travel apps. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Instituciones: Universidad Peruana de Ciencias Aplicadas