Transmedia Strategies During the League of Legends Worlds 2023 Opening Ceremony Streaming

Cordova S.S.; Gifreu-Castells A.; Sayan-Casquino Y. · Smart Innovation, Systems and Technologies (2025) · DOI: 10.1007/978-981-96-0426-5_36

Resumen

The eSports have experienced a remarkable growth in the scope of digital entertainment. Several of these digital events make use of live broadcasts to offer a better experience for spectators and participants. Within these events, the League of Legends World Championship “Worlds” is one of the most emblematic gamer events, where transmedia, audiovisual, musical, and technological resources are brought into play, involving thousands of spectators around the world. Therefore, the objective of this research is to understand the transmedia narratives used during the transmission of “Worlds Opening Ceremony 2023” by Riot Games. At a methodological level, 18 interviews were conducted with viewers, having as main categories: transmedia narrative, streaming, and League of Legends. The results show that the participation of users in social networks generated interactions during the event. Furthermore, the diversity of platforms used in this event is highlighted. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

Instituciones: Universidad Peruana de Ciencias Aplicadas