Transforming tourism: A review of augmented reality as an innovative tool in Piura

Carmen Velásquez P.M.; Guzmán Chumacero A.C. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/leird2024.1.1.653

Resumen

Augmented reality (AR) has become an innovative tool with many potential applications, opening new horizons in human interaction with physical and digital environments. Initially focused on entertainment and education, its potential to transform the tourism industry has attracted great interest. AR can enrich tourist destinations with contextual documentation, interactive guides, and historical entertainment, providing travelers with a unique and enriching perspective. The general objective of this research is to analyze the implementation of augmented reality in promoting tourism in Piura, evaluating its impact and effectiveness in improving the tourist experience and preserving cultural heritage. A systematic literature review (SLR) was conducted using the Redalyc, Scielo, Dialnet, and Scopus databases. After applying inclusion and exclusion criteria, 30 relevant studies were selected for review. The results indicate that the implementation of AR can foster the socioeconomic development of Piura, offering a competitive advantage in the tourism market. However, it is concluded that pilot studies are essential to evaluate the practical implementation and long-term acceptance of AR in Piura. It was concluded that AR has significant potential to enhance the tourist experience and promote the socioeconomic development of Piura. However, it is essential to carry out pilot studies to evaluate the practical implementation and long-term acceptance of this technology.

Instituciones: Universidad Tecnológica del Perú