Transforming the Monetary Gift Experience: Quantitative Evaluation of A Mobile App with Playful Interactions Using the Ivprd Index

Infante Vidalon A.M.; Osorio Contreras R.D.; Lazo Tapia W.A. · Journal of Theoretical and Applied Information Technology (2025)

Resumen

The development of this study confirms the perceived value of digital gifts through the (IVVPRD), which is a multidimensional construct for the evaluation of mobile applications, which digitizes cultural practices for money. The objective of the study is to prevent the gap between economic digitalization and traditional cultural practices. Using a quasi-experimental design with 100 participants from Peru, a mobile application with fun elements was evaluated relatively against traditional methods (physical envelopes). IVPRD consists of four dimensions: monetary value (VM), interaction efforts (EI), social/cultural context (SC), and experience experience (EC), which is expressed with the equation IVPRD = 0.31 (VM) 0.28 (EI) 0.32 (SC)-0.12 (EC). The results showed the durability of the model (r² = 0.847), revealing that the digital application has reached significantly higher values (IVPRD = 7.49 ± 0.75) against the traditional method (IVPRD = 5.10 ± 0.68). Interaction efforts (EI) was found to be the most important difference between the methods (5.23 points), while the social/cultural context (SC) appeared as a factor with the highest predictive weight (β = 0.32). Significant differences were observed according to demographic and contextual variables: preference for new users (18-24 years: 4.10 points) and the use of socioeconomic status (18-24 and 3.70 respectively), as well as the inverse correlation between formality and apartment choice. The experience analysis identified “game setup” as the most important point for improving the success rate (89.5%) and moderate disappointment (2.68/10). This study shows that the inclusion of recreational elements and a social and cultural context significantly transform perceptions of value in applications, providing a methodological framework that relates to culturally sensitive FinTech solutions © (2025), Journal of Theoretical and Applied Information

Instituciones: Universidad Continental