The Use of Digital Marketing Strategies Applied to the Promotion of Adventure Tourism Services

Santana Carbajal O.I.; Osco Mamani E.F.; Ale Nieto T.F.; Peralta Ascue M.; Merma Aroni J.L. · CICIC 2023 - Decima Tercera Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - Memorias (2023) · DOI: 10.54808/cicic2023.01.178

Resumen

This is a case study of the application of digital marketing as a strategy to expand the promotion of Adventure Riders, a tourism company, at a low cost but with high impact. The proposal involves using a website with e-commerce capabilities to share services on social media for promotion. Additionally, a mobile app was developed to manage and collect information from leads and potential customers who provide their personal data. Both the website and the mobile app were built using graphical programming tools that share the same data repository. The solution was developed with low-cost tools, quick implementation, and immediate results, making it suitable for businesses looking to extend their advertising through digital media.

Instituciones: Universidad Nacional Micaela Bastidas de Apurímac; Universidad Privada de Tacna; Universidad Nacional Jorge Basadre Grohmann