The semiotic representation of the african descent in the credits of contemporary spanish-american telenovelas with anti-racist themes: A paradox

Daghuie J.S.T. · Tonos Digital (2020)

Resumen

This work performs an analysis of the semiotic representation of the African descent in the credits of two contemporary Spanish-American telenovelas with anti-racist themes, namely Pobre Negro and Negra consentida both from Venezuela. Anti-racist telenovela work is set out to upgrade the African descent and criticize racial discrimination experienced by African descents in countries like Colombia and Venezuela. Based on peircian semiotics and on sociocriticism, this dissertation is divided into three parts. The first part underlines some theoretical points about film and serie credits while the second reads the semiotic representation of African descent people in the credits components: the titles, plans and themes. Finally, the last part realizes the socio-ideological assessment of the representation of African descent in the corpus. This research unveils the contradictions between the ideological project of a valorizing discourse, a positive painting, and the representation of Blacks in the corpus who emerge as object-memory, folcklorical object and whitened subject.