The recontextualization and commodification of narratives of the “other” in the blog of the radio program No somos invisibles; [La recontextualisation et la marchandisation des récits de «l’autre» dans le blog de l’émission radiophonique No somos invisibles]; [A recontextualização e mercantilização das narrativas do “outro” no blog do programa de rádio No somos invisibles]

De Los Heros S.; Alvarado K.; Pitassi A. · Lengua y Sociedad (2026) · DOI: 10.15381/lengsoc.v25i1.31114

Resumen

Personal narratives can be modified, recontextualized, and commercialized by individuals or organizations. For example, some corporate blogs use personal narratives to lend authenticity to products or services. In this article, we examine how the oral narratives shared by listeners of the radio program No somos invisibles (We Are Not Invisible), mostly domestic workers, are transformed and contextualized as written narratives on the program’s blog, along with other texts. We have three interconnected objectives. First, we describe and analyze the changes that occur in oral narratives when they are transformed into written ones. Second, we discuss how their functions are modified during this process and whether their use and the change in the stories, without the explicit authorization of the authors, violate tacit agreements. Finally, as this program is funded by an organization that owns an employment agency, we consider whether these radio stories, converted into short narratives, are commodified by being posted on the blog to give authenticity and credibility to the employment agency. The presence of interdiscursive advertising elements in the blog reinforces this commodification. We conclude that the process of recontextualization transforms personal narratives into promotional tools that serve institutional positioning rather than their original communicative purposes. © Los autores. All rights reserved.

Instituciones: Pontificia Universidad Católica del Perú