The potential of nudge as a tool for policy making

Ramos Zaga F.A. · Desde el Sur (2023) · DOI: 10.21142/des-1502-2023-0031

Resumen

From the perspective of behavioral economics, nudge, as a psychological mechanism, is a potential tool in public policy making, as it has been widely recognized for its success in recent interventions due to its low implementation cost. In this sense, this article analyzed the potential use of nudge in public policies in certain situations. To this end, a systematic literature review on behavioral economics was carried out. The results allowed us to identify the potential use of nudge in public policy with respect to predetermined decisions, protection against unsolicited purchases and automatic renewal contracts. In conclusion, the use of nudge in public policy making would allow governments that apply it to ensure the effectiveness of their interventions and improve the level of citizen approval.

Instituciones: Universidad Nacional Mayor de San Marcos; Universidad Peruana de Ciencias Aplicadas; Universidad Privada del Norte