The impact of digitalization on real estate agencies: the case of Peru

Neira Sacaski D.R.; Graciano P.; Cerna Risco K.; Campos Llerena J.P.; Cafruni Gularte A.; Lermen F.H. · Production (2025) · DOI: 10.1590/0103-6513.20240146

Resumen

Paper aims: This study investigates the influence of digital transformation, technology use, and business management on the digital maturity of real estate agencies in Peru. We strive to provide an empirical model to assess digitalization’s role in enhancing operational efficiency within the real estate sector. Originality: This is the first study to systematically quantify digital maturity levels in Peruvian real estate agencies through structural equation modeling. Our research bridges a critical gap by linking digitalization practices with tangible business outcomes in emerging markets. Research method: The study employed a quantitative methodology, gathering data from 116 real estate agents and analyzing it using partial least squares structural equation modeling (PLS-SEM). It also utilizes robust statistical techniques, including confirmatory factor analysis and model fit indices, to validate constructs and ensure reliability. Main findings: Digital transformation significantly enhances business management practices and the digital maturity level, while digital networking showed no direct impact. Technology use emerges as a pivotal driver of digital transformation, emphasizing its foundational role in real estate innovation. Implications for theory and practice: The findings highlight a novel framework for real estate professionals to benchmark digital maturity and optimize digital investments. By outlining key enablers of digital transformation, this study provides actionable insights for policymakers aiming to foster innovation in the real estate sector.

Instituciones: Universidad Tecnológica del Perú