The Golden Route for the Internationalisation of Piuran Organic Cocoa to the Mexican Market

Zapata Sosa J.R.; Varillas Moran W.E.; Mogollón García F.S.; Angulo Corcuera C.A. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2025) · DOI: 10.18687/leird2025.1.1.501

Resumen

Organic cocoa from Morropón is emerging as an agricultural gem capable of transforming Peru's position in the international market, especially in light of growing Mexican demand for sustainable, high-quality products. This applied research sought to identify concrete solutions to optimize the internationalization of Piuran cocoa. A mixed approach was used, integrating structured surveys of producers and semi-structured interviews with key actors, under a non-experimental, cross-sectional, and descriptive design. The sample included 20 producers and one export manager from local cooperatives. The results reveal that, although Morropón cocoa is highly valued, logistical challenges, lack of certifications, and organizational weaknesses persist. It is concluded that success in the Mexican market requires strengthening technical and commercial capacities, establishing strategic alliances, and rigorously complying with international regulations. This study offers a roadmap for the sustainable development and global competitiveness of Peruvian cacao. © LEIRD 2025.All rights reserved.

Instituciones: Universidad Tecnológica del Perú