The ChatGPT Application: Perceptions of University Communication Students from Ecuador and Peru

Alarcon-Llontop L.-R.; Esteban Lomas Chacón P.; Cruz Páez P.; Pasapera-Ramírez S.; Torres-Mirez K. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/laccei2024.1.1.554

Resumen

The purpose of this research was to determine, within the framework of the concept of digital interconnection, the perception of university students of communications about the artificial intelligence (AI) application ChatGPT in academic terms. The study was approached from the inductive method, in basic typology and exploratory scope, in a design that was assumed to be non-experimental, and that is sheltered under the positivist paradigm and its quantitative approach. The technique used was the survey, which was operationalized in an online questionnaire. The instrument was constructed based on two previous studies: one qualitative and the other quantitative by the same authors, although directed at teachers, with 25 questions on an equal number of indicators corresponding to five dimensions: knowledge and use, advantages, disadvantages, challenges, and needs. The sample was defined by convenience and included a non-finite population of university students from communication faculties in Ecuador and Peru, with a total of 489 participants. The results show that, in general, they admit knowing ChatGPT at a regular level and use it little; a third see regular advantages and in the same proportion see few disadvantages; almost half believe that the application poses challenges and a little less see needs to be covered in order of regular. It is concluded that Peruvian and Ecuadorian university students of communications have a singular expectation in ChatGPT, and in a panorama of opportunities, they open the door to its use, although demanding academic, technical, operative, and human attentions from themselves, their teachers, and the supplier market in a techno-ethical context.

Instituciones: Universidad Señor de Sipán; Universidad Católica Santo Toribio de Mogrovejo