Technological information: A strengthening factor for the tourism value chain

Gutiérrez-Gómez E.; Carhuallanqui Ibarra S.D.; Auccatoma-Tinco R.; González-Ríos R.C. · Revista de Ciencias Sociales (2026) · DOI: 10.31876/rcs.v32i1.45215

Resumen

Tourism has undergone significant changes in recent years, especially with the integration of information technologies, which play a crucial role in improving and strengthening the tourism value chain. Therefore, this research aimed to analyze the impact of information technology integration as a factor in strengthening the tourism value chain in the province of Huanta, Peru. Methodologically, a qualitative approach was used, focusing on the experiences of key tourism stakeholders in this region. Interviews and surveys were conducted with ten key informants, including both major local tourism actors and randomly selected visitors. The results demonstrated that the implementation of information technologies has had a positive impact on various aspects of the tourism value chain. This confirmed the relevance of technology as an essential factor in strengthening the value chain in the local tourism sector. It was concluded that the adoption of digital tools has allowed entrepreneurs to expand their reach and improve their competitiveness in a globalized market. © Licencia de Creative Commons Atribución 4.0 Internacional (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/deed.es

Instituciones: Universidad Nacional Autónoma de Huanta