Students of Audiovisual Communications and Interactive Media. Cinematic Techniques and Narratives: The BTS Case

Laura F.S.S.; De La Piedra R.D.P.C. · Proceedings of the 2025 IEEE 5th International Conference on Advanced Learning Technologies on Education and Research, ICALTER 2025 (2025) · DOI: 10.1109/icalter69698.2025.11355003

Resumen

This research analyzes the perceptions of Audiovisual Communications and Interactive Media students regarding the cinematographic and narrative techniques used in BTS's Fake Love and Black Swan. This study is based on the premise that cinematographic and narrative elements enrich the visual experience and strengthen the meaning of the music video. To this end, three categories of analysis were established: Audiovisual Communications and Interactive Media students and KPop bands; cinematographic techniques in music videos; and music videos and narratives. A qualitative methodology based on semi-structured interviews was also applied. The results show that these techniques influence the understanding of the message and the emotion conveyed. In conclusion, the study demonstrates that, based on their academic training, students develop a critical vision that links film theory with practice in the contemporary audiovisual industry.

Instituciones: Universidad Peruana de Ciencias Aplicadas