Strategic Design of a Business Model for Providing Services over the 5G Network in Peru

Moreno-Cardenas E.; Moreno Y.; Barrial-Lujan A.I. · Administrative Sciences (2024) · DOI: 10.3390/admsci14030055

Resumen

The advance of the fifth generation (5G) network globally has completely changed business models, giving rise to the birth of new companies with their business models and the adaptation of existing companies. This change is greatest in developing countries where 5G network deployment is scarce and key to their economy. This article aims to analyze the strategic design of a business model to provide 5G network equipment installation services in Peru. In addition, the article includes the design of a business structure for the implementation of the business model, as well as the evaluation of economic and financial projections to determine the economic viability of its implementation. The methodological approach covers business management applied to business design, examining several key areas such as business management, human resource management, finance, accounting, marketing, and operations management. The study of the business model is based on business management theory, using accounting and finance concepts to analyze the most significant financial indicators. The information and data used to analyze the aspects of the business model are extracted from the databases of Peruvian institutions. Our results reveal that implementing a business model for providing 5G network equipment installation services in Peru is economically viable since the economic and financial projections show that a Net Present Value of 146,931.02 monetary units is obtained. Also, the results justify the design of the business structure based on the value proposition of experience and specialization focused on 5G networks in Peru.

Instituciones: Universidad Nacional José María Arguedas