Step-by-Step Implementation to Position Small Business Services on Google Search Engine: Methodology for the Positioning of the Website on the Google Platform

Lira Camargo J.; Crispin Sanchez I.; Lira Camargo Z.R.; Sanchez Atuncar G.; Lira Camargo L.G.; Concha del Castillo C. · Lecture Notes in Networks and Systems (2022) · DOI: 10.1007/978-3-031-04819-7_20

Resumen

The research work proposes a methodology to position the content of the services offered by micro, small and medium enterprises on the Google search engine platform, with the aim of approaching potential customers, expanding the market at national and international level and increasing sales. In order to carry out the proposal, a deductive analysis was considered, which began with the documentary review and the inductive analysis that included the results of the implementation by the company Solution Enterprise Supply and Project S.A. (SESU.SAC). The methodology comprises the step-by-step to implement the positioning of the services or products of micro and small enterprises through the set of stages; 1) Technical diagnosis; 2) Content generation; 3) Publication and dissemination; 4) Generation of the digital community; for the positioning of the contents in Google. Contributing to the business community and above all to Latin America to position their physical businesses on Google.

Instituciones: Universidad Tecnológica del Perú; Universidad Nacional Federico Villarreal; Universidad Nacional Hermilio Valdizán; Universidad Nacional de Barranca