Social networks and brand positioning of the I.E.P. José María Arguedas de Independencia, 2021

Fuentes-Toribio C.; Silvestres-Flores L.; Meneses-Claudio B.; Carmen-Choquehuanca E. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023484

Resumen

The work entitled "Social networks and the brand positioning of the I.E.P. José María Arguedas, 2021", has the general objective of determining the influence of social networks on the brand positioning of the institution. For this purpose, the perception of the content published and the level of interaction of its platforms were analyzed. The methodology applied is of a basic type, with a quantitative approach and a non-experimental-transversal design, which is why the survey technique was implemented. The sample on which the research was based is 308, made up of parents and students of the school. The results show that there is a favorable influence of social networks on brand positioning. It is concluded that the implementation and proper use of digital strategies allow companies to improve their position in the market. © Autor(es); 2023.

Instituciones: Universidad Tecnológica del Perú