Social Media as a Boost for Innovative Ventures after the Economic Crisis Post Covid

Mogollón García F.S.M.; Ballesteros A.A.; Ninaquispe J.C.M.; María A.L.P.S.; de los Ángeles Guzmán Valle M.; Saavedra S.D.N. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2023) · DOI: 10.18687/leird2023.1.1.311

Resumen

The impulse that social media has given to entrepreneurship during the pandemic has been impressive; it could even be said that technology in business (entrepreneurship) has become part of everyday life. Thus, it was proposed to determine whether social media contributes to boost innovative ventures after the Post Covid - 19 economic crisis. As for the methodological level, and according to the characteristics of the study, a purely quantitative approach was used, whose design aimed to be non-experimental descriptive-correlational scope, in which 40 enterprises linked to the tertiary sector (services) located in the city of Piura participated. Finally, regarding the findings reported, it was possible to conclude that: both social media and its dimensions act as an impulse for innovative ventures after the post-Covid-19 economic crisis.

Instituciones: Universidad de San Martín de Porres; Universidad Nacional Pedro Ruiz Gallo; Universidad Nacional de Piura; Universidad Tecnológica del Perú; Universidad César Vallejo; Universidad Privada del Norte