Social capital towards business innovation in the graphic sector

Suárez-Morales L.; Granada S.; Segura-Bonilla E.; Guala-Malliquinga K.; Calvache-Sánchez M.; Tambini J.; Acosta A. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2024)

Resumen

The sector of the printing industry is the one that facilitates the communication of messages, through different media, due to the technological changes of the 80s and 90s and the development of new media, the printing industry has undergone and continues to undergo revolutionary changes. Therefore, this research aims to identify the theoretical dimensions that make up social capital to promote business innovation in the graphic sector. For this purpose, the research methodology, qualitative approach, exploratory type, bibliographic documentary technique has been used to deepen the proposed object of study, finding 1540 related articles. To conclude, the research proposes innovation as a cross-cutting axis, which is constituted as a foundation for the practice or application of networks knowledge and standards. Innovation as a cross-cutting axis is thus the basis for the practice of social capital by integrating the components.

Instituciones: Universidad de Ciencias y Artes de América Latina