RURAL COMMUNICATION IN PRODUCTIVE INNOVATION PROCESSES PHYSALIS PERUVIANA AGUAYMANTO IN AREQUIPA

Cusihuamán-Sisa G.N.; Pilares Figueroa D.; Valdiglesias Calvo R.; Cruz Zevallos E.A. · Human Review. International Humanities Review / Revista Internacional de Humanidades (2023) · DOI: 10.37467/revhuman.v21.5043

Resumen

This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews. © GKA Ediciones, authors. All rights reserved.

Instituciones: Universidad Nacional de San Agustín de Arequipa