Relations on Cultural Behavior and Technology Adoption: A Chilean Perspective

Díaz J.; Ahumada D.; Hochstetter J.; Paz F. · Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2021) · DOI: 10.1007/978-3-030-78224-5_3

Resumen

Digital transformation is the change associated with applying digital technologies in all aspects of human society. This need for digital transformation is beginning to be transversal for all industries, but especially in those small and medium-sized. Some initiatives seek to promote these transformation processes through technology adoption models. However, on a few occasions, it has been studied under a particular socio-cultural context. In this document, we begin our research by analyzing Tornatzky’s proposal for technology adoption, but under a socio-cultural vision specific to the Chilean market. © Springer Nature Switzerland AG 2021.

Instituciones: Pontificia Universidad Católica del Perú