Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Morales-Rios F.; Alvarez-Risco A.; Esquerre-Botton S.; Castillo-Benancio S.; de las Mercedes Anderson-Seminario M.; Del-Aguila-Arcentales S.; Julca-Zamalloa F. · Environmental Footprints and Eco-Design of Products and Processes (2023) · DOI: 10.1007/978-981-19-8895-0_6

Resumen

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Instituciones: Universidad San Ignacio de Loyola; Universidad de Lima