Qualitative Research Route - Naturalist: An alternative for management studies

Romel Ramón G.-D.; Ángel Eduardo A.-D.; Santos Lucio G.-G.; Katiusca C.-A. · Revista de Ciencias Sociales (2021)

Resumen

The present study aims to describe a methodological proposal that shows the techno-operational procedures to be followed in qualitative-naturalistic research in management sciences. For this, a procedural description is presented and applied in a study that seeks to reveal the factors that generate job satisfaction in the Acosta footwear factory. 3 workers were selected according to inclusion and exclusion criteria (data saturation). They were subjected to a process of coding, analysis and interpretation of the significant findings of the study, in light of the context developed (relativization). The results show a qualitative-naturalistic research path that constitutes an effective techno-methodological strategy to tackle complex research problems in the social and managerial sciences, which conceives the integration of techniques, tools and sequential analyzes to interpret and understand the social phenomenon. It is concluded in a 4-phase route: spontaneous categorical interviews, as a product of piloting the research question to primary-key informants and the emergence of a priori categories (semi-structured interviews); Coding, open codes emerge, associated with guiding categories (rooting and density); Analysis, semantic networks, code-document tables, code co-occurrence are presented; e, Interpretation, according to the relativization of the context and subjects involved to answer the research question.

Instituciones: Universidad Nacional Jorge Basadre Grohmann