Psychological profiles of entrepreneurs in Peru according to need, opportunity, value and their predictor variables of productive-prosociality behaviors; [Perfis psicológicos de empreendedores no Peru segundo necessidade, oportunidade, valor e suas variáveis preditoras de comportamentos de pró-socialidade-produtiva]

Ruiz A.V.; Pezzia A.E.; Llanco Gonzales C.A. · Cuadernos de Administracion (2022) · DOI: 10.11144/javeriana.cao35.ppep

Resumen

Psychological profiles of entrepreneurs were analyzed according to the type of value (commercial/social) and the origin (need/opportunity) of their ventures, seeking to identify predictor variables of prosocial-productive behaviors. Variables such as personality traits, values, empathy and sustainability were measured in 506 founders of different ventures in Peru. A cluster analysis was performed according to value and origin conditions, and five groups/clusters were identified: Commercial Opportunity, Social Opportunity, Center, Commercial Need, and Social Need. One-way ANOVA were analyzed in order to contrast independent samples. The discussion explains the particularities of each group/cluster, pointing out the radical difference of the Social Opportunity group among the others, and proposing opportunities for understanding and promoting prosociality-oriented entrepreneurship in the local context.

Instituciones: Pontificia Universidad Católica del Perú