Production, Exhibition, and Promotion of the Peruvian Web Series: Miitiin, Brigada de Monstruos y Leo en el Espacio

Zevallos V.E.; Casquino Y.S. · Smart Innovation, Systems and Technologies (2023) · DOI: 10.1007/978-981-19-9099-1_34

Resumen

During the pandemic, many Peruvian productions within the traditional form faced various obstacles in the realization of open signal television series. Nonetheless, new content creators saw the opportunity to explore new methods of production and distribution within the social network (Arboleda in Revista Universidad EAFIT 52:122–125, 2017 [1]). The digital transformation accelerated by the pandemic has provoked content creators to develop their ability to overcome constraints and find new ways to produce. Therefore, the objective of this research is to identify the strategies that have been implemented in the production, exhibition, and promotion of Peruvian web series. It is indispensable to understand the processes, creation, and promotion that can help others to generate more content. To carry out this objective, an interpretative investigation with qualitative data methodology was carried out. The selected categories were digital platforms, production, and exhibition. This study involved 20 interviews with professionals in the audiovisual sector and the team of the web series: Miitiin, Monster Brigade and Leo in Space. From the perspective of the specialists, it has been identified that the most relevant strategy in these processes is to disseminate the project on all possible platforms. In addition, it is important to keep the consumer expectant with different universes that finally help them to reach to the series. Finally, knowing the processes of audiovisual production is of vital importance not only for the learning of the creators but also for the audience.

Instituciones: Universidad Peruana de Ciencias Aplicadas