Practical Applications of Artificial Intelligence in the Development of Predictive Models: A Case Study with ChatGPT

Iván Calderón Carrillo J. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2025) · DOI: 10.18687/laccei2025.1.1.425

Resumen

The main objective of this research is to present the role that artificial intelligence applications play in the quantitative analysis required for the development of predictive models and the support they provide in this process. The aim is to understand how these applications can influence the field of business management and continuous improvement within organizations. To this end, a practical example is presented of the use of an artificial intelligence application for the development of a predictive model, comparing it with the development of the same predictive model using a conventional method. The main result is that artificial intelligence applications facilitate and streamline the data analysis process for correct business decision-making.

Instituciones: Universidad Privada del Norte