POLITICAL COMMUNICATION AND DIGITAL INTERACTIVITY IN POLARISED ELECTORAL PROCESSES

Turpo-Gebera O.; Huamán-Gutiérrez R.D.; Ojeda-Collazos S.C.; Huamaní-Sulla G.H. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2025) · DOI: 10.62161/revvisual.v17.5339

Resumen

Framed within the growing polarization in Peruvian politics, this study explores the mediations between political communication and digital interactivity in polarized electoral processes. Through a qualitative analytical approach, a set of perceptions is gathered, providing a nuanced representation of political polarization. The results reveal a complex dynamic of perceptions during the polarized second round of the electoral process, emphasizing the significant impact of digital interactions on public perception and digital engagement. In this context, the crucial importance of digital platforms in shaping perception and fuelling political polarization during confrontational electoral events becomes evident.

Instituciones: Universidad Nacional de San Agustín de Arequipa