Peruvian minors and their exposure to beauty and makeup content on social networks: A content analysis on YouTube, Instagram, and TikTok

Londoño-Moreno M.; Atarama-Rojas T.; Anastacio-Coello L. · Revista Mediterranea de Comunicacion (2025) · DOI: 10.14198/medcom.27875

Resumen

The activity of minors on social networks is a growing concern due to their vulnerability, as they are still in the process of forming their personality. In this context, it is crucial to study the content to which minors are exposed on the social networks most used by this demographic: YouTube, Instagram, and TikTok. The aim is to detect potentially harmful content for minors. To achieve this, a quantitative research approach was designed using content analysis, facilitating the direct observation and examination of selected material. The results reveal a set of content that can be considered inappropriate for minors, yet it is frequently consumed by them, often without adequate adult supervision. Additionally, the findings indicate that minors are exposed to consumption patterns that require the development of ethical and critical thinking skills to navigate these contents. This exposure places them at risk and highlights the need for professionals in the fields of Communication, Education, and Health to work together to design a comprehensive media literacy strategy for these audiences.