Perception of the External Communication Strategies Applied by Sernanp for the National Sanctuary of the Mangroves of Tumbes

Carrasco N.A.A.; Luna K.M.M.; Murillo A.R.V.; Gayoso N.I.C.; Turriate-Guzmán A.M. · Lecture Notes in Networks and Systems (2024) · DOI: 10.1007/978-981-97-3305-7_30

Resumen

The present research establishes an analysis between two variables with the main objective of knowing what would be the perception of the inhabitants of Tumbes about the external communication strategies to obtain a positive impact on the National Mangrove Sanctuary of Tumbes. One of the main results is the poor relationship between the two variables according to the numerical data. The sample corresponding to a total of 215 people was made, for this a quantitative approach was carried out for the elaboration of statistical data and to verify the quality of the document, according to this it is possible to obtain the specific hypothesis that goes according to the study. One of the main results is the poor relationship between the two variables according to the numerical data. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

Instituciones: Universidad Privada del Norte