Optimization of digital channels in tourism and their contribution to sustainable regional development through online travel agencies

Diaz-Castillo G.; Pacheco-Pumaleque L.; Pariona-Luque R.; Vegas-Gallo E.; Castanho R.; Donayre J.; Peñaranda C.; Shack-Yalta N.; Marin W.; Quispe-Calderon J.; Pacheco A. · Discover Sustainability (2025) · DOI: 10.1007/s43621-025-02171-z

Resumen

In an increasingly dynamic and competitive global economy, where rapid technological advancements continually reshape market structures, digital transformation has emerged as a critical driver of business resilience and sustainable growth. This study examines how the adoption of digital technologies contributes to enhancing operational efficiency, organizational adaptability, and long-term competitiveness. Using a mixed-methods approach, quantitative and qualitative data were collected from 70 medium-sized service-sector companies in Peru. The findings reveal that organizations implementing digitalization processes experienced notable improvements in productivity (63%) and responsiveness to changing environments (58%). However, persistent challenges remain, particularly in relation to the technological gap, change management, and digital skills training. The study concludes that digital transformation should not be understood merely as technological modernization, but rather as a comprehensive strategic process aimed at achieving the Sustainable Development Goals (SDGs), promoting decent work, and fostering more resilient economies in developing countries. © The Author(s) 2025.

Instituciones: Universidad Nacional San Luis Gonzaga; Universidad Privada Antenor Orrego; Universidad San Ignacio de Loyola; Universidad del Pacífico; Universidad Privada San Juan Bautista; Universidad Nacional de Cañete; Universidad César Vallejo; Universidad Nacional Autónoma de Huanta