Optimization and Benchmarking in the Creation of a Website for Tourism Agencies: A Strategic Approach using SEMrush

Villalb T.V.; Paro W.Z.; Zambrano W.I. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2024)

Resumen

This study addresses the best strategies for creating new web pages or optimizing an existing one in the context of tourism agencies in the city of Cusco, focusing on benchmarking as essential practices to improve online presence. SEMrush is used as a strategic tool to carry out comparative analysis of the competition, allowing opportunities for improvement and optimization to be identified. The research seeks to develop a comparative approach that not only guides the effective creation of new web pages or adaptation of an existing one, but also enables tourism agencies to stand out in a highly competitive digital environment through the application of informed and adaptive strategies.

Instituciones: Universidad Nacional de San Antonio Abad del Cusco