New Trends in Cyberculture Sneaker Game: Ethnographic Analysis Costa Rica, Colombia, Mexico and Peru

Torrealba R.H.; Jimenez-Marin V.E.; Chang-Tam R.J.; Gutierrez-Ascon J.E. · Lecture Notes in Networks and Systems (2025) · DOI: 10.1007/978-3-032-00444-4_26

Resumen

Sneaker or sports shoes from global brands are gaining more and more ground in Latin American fashion every day, influenced by cyberculture where different content creators (passionists), influencers, and specialized digital media generate content focused on persuading, informing, educating, and entertaining with the aim of growing the sneaker game culture in their countries and in the region. The research deals with the variable sneaker game cyberculture with the main objective of analyzing new sneaker game trends according to ethnographic analysis and stochastic simulation with objectives such as determining the probabilistic intervals of influencers and brands such as Nike and Adidas in Costa Rica, Colombia, Mexico, and Peru. Material and Methods Exploratory research to understand the complexity of the human experience of cyberculture in the four countries, information provided with the support of Gemini Artificial Intelligence. Results. Market dominance is Adidas with 24.71% and 26.78%; interval of followers from 16,379,954 to 17,372,871 at 95% confidence from 12,500 Crystal Ball simulations. Conclusions the Beta probability distribution has proven to be the appropriate model to represent the variability in the simulated model data due to its flexibility in modeling probabilities. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Instituciones: Universidad Nacional José Faustino Sánchez Carrión