Neuromarketing and consumer behavior of the company Alimentos Procesados Agrícolas S.A.C., in Los Olivos 2022

Padilla-Cancho A.; Quispe-Minaya G.; Meneses-Claudio B.; Zarate-Ruiz G. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2024) · DOI: 10.56294/sctconf2024642

Resumen

Neuromarketing strategies are very important for companies to attract and retain customers or end consumers. But nowadays these strategies are not being applied in our country in a professional way. Therefore, the study developed proposes to analyze neuromarketing in the behavior of consumers of the company Alimentos Procesados agrícola S.AC. The methodology proposed in this research was of qualitative approach with a descriptive scope. The results of the interviewees indicate that they do not apply neuromarketing correctly or do not have professional knowledge of neuromarketing. In conclusion, the importance of applying the study proposed in this research work is identified because it provides many benefits and improvements to their businesses or companies.

Instituciones: Universidad Tecnológica del Perú