National Identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima; [Identité nationale et appréciation des pratiques durables des entrepreneurs sociaux et commerciaux à Lima]; [Identidade nacional e apreço pelas práticas sustentáveis nos empreendedores sociais e comerciais em Lima]

Ruiz A.V.; Pezzia A.E.; Valle M.A.P.; Gonzales C.L. · Revista de Psicologia (Peru) (2022) · DOI: 10.18800/psico.202202.017

Resumen

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

Instituciones: Universidad del Pacífico