Model to increase the profitability of micro and small businesses through the digital transformation of contact channels using Sales Funnels and Adaptive Sales in the post-COVID-19 era

Andrea del Rocio A.E.; Arambarri J.; García J.A.R. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2023)

Instituciones: Universidad Peruana de Ciencias Aplicadas