Mobile application with Augmented Reality, using the Mobile-D methodology, for relationship marketing in the historical museum of furniture

Auqui J.A.O.; Mori V.H.G.; Cárdenas L.A.U.; Usquiano D.C.C.; Chuqui J.C.; Pacheco D.H.O.; Silva R.E. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2023)

Resumen

This article was developed through the implementation of augmented reality, to measure the before and after of relationship marketing, to compare and discuss the current results and future results offered by augmented reality, using established metrics during a specific period. Applied ICT is an innovative product that has been seen before in museums. This research work was formulated with the main objective of determining to what extent the use of mobile applications with augmented reality using the Mobile-D methodology would improve relationship marketing in the establishment in question, understood as a sample of visitors. In the establishment in question, it was understood as a sample of 30 visitors, which were useful for the respective tests in the Pre-Test and Post-Test stages.

Instituciones: Universidad Peruana de Ciencias Aplicadas; Universidad Tecnológica del Perú; Universidad Nacional Federico Villarreal; Universidad Privada San Juan Bautista; Universidad César Vallejo