MIXED ANALYSIS OF THE STRATEGIC MANAGEMENT AND ECONOMIC-FINANCIAL GROWTH OF MICRO AND SMALL ENTERPRISES IN THE SERVICE SECTOR; [ANÁLISE MISTA DA GESTÃO ESTRATÉGICA E DO CRESCIMENTO ECONÔMICOFINANCEIRO DAS MICRO E PEQUENAS EMPRESAS NO SETOR DOS SERVIÇOS]

Manrique Placido J.M.; Mostacero Llerena S.J.; Rodríguez R.F.; Osorio Pascacio P.S. · Revista de Gestao Social e Ambiental (2024) · DOI: 10.24857/rgsa.v18n6-035

Resumen

Purpose: To analyze the influence of strategic management on the economic and financial growth of micro and small enterprises in the service sector in Chimbote, Peru. Theoretical framework: The theories associated with strategic management, economic-financial growth of micro and small enterprises in the service sector and other factors were addressed. Method: A mixed approach of the Dexplis type was applied, with a non-experimental and cross-sectional design, being the population the total of micro and small enterprises of the service sector in Chimbote and the non-probabilistic sample for the survey and the interview was 40 micro and small enterprises of the service sector that served to collect quantitative and qualitative data respectively. The quantitative data were obtained through the instrument adapted to measure strategic management (Gallardo, 2021), whose reliability was assessed by Cronbach's Alpha coefficient α = 0.905 and the economic-financial growth was evaluated through the instrument adapted for this case (Dutan & Ormaza, 2022), whose reliability was assessed by Cronbach's Alpha coefficient α = 0. 868 which was obtained when a pilot test of 20 participants was applied, where the quantitative data obtained were then processed in SPSS, and the qualitative data obtained from the questionnaire of open questions were evaluated with the Atlas.ti software considering 10 codes, 10 sub-categories and 5 categories, also taking into account other factors that influence economic-financial growth. Results and conclusions: The results support a high degree of positive correlation between strategic management and the economic-financial growth of micro and small enterprises in the service sector with an rs = 0.810 and a significance level of p = 0.000, where the coefficient of determination shows that strategic management has a 67.4% influence on economic-financial growth, while the remaining 32.6% is affected by other factors. In conclusion, there is a high positive correlation and there is a 67.4% influence of strategic management on the economic-financial growth of micro and small enterprises in the service sector, while the remaining 32.6% is due to other factors such as economic, public policy, legal, technological and ecological factors. Originality/value: To provide information on the perception of micro and small service sector companies in the handling of strategic management and its influence on economic-financial growth.

Instituciones: Universidad Tecnológica del Perú