Misleading advertising in the news of digital media in Lima and user perceptions

González Aguilar H. · European Public and Social Innovation Review (2024) · DOI: 10.31637/epsir-2024-710

Resumen

Introduction: Digital media disseminates the issue of misleading advertising that affects consumers, and channels users' reactions to this problem. This article analyzes the discourse on misleading advertising in media such as El Comercio, La República, and El Peruano from 2022 to 2024. Methodology: The analysis is based on news published in these media outlets, categorizing the information into various areas: use of professional images in visual health promotion, sports like the Qatar 2022 World Cup, cleaning products, food, environmental care, and influencer advertising. Results: The media has shown that misleading advertising affects different sectors, spreading false information about services and products. Users express their perceptions of the actions taken by authorities and advertising companies, highlighting their dissatisfaction. Discussion: Users demand that authorities sanction infringing companies, and they also use satirical language on social media to express their discontent over the lack of effective action. Conclusions: It is concluded that the media highlights the issue of misleading advertising, revealing how consumers' right to receive objective information is violated. Users insist on sanctions and greater protection of their rights.

Instituciones: Universidad Autónoma del Perú