MEDIA COMPETENCIES IN THE USE OF SOCIAL MEDIA IN POSTGRADUATE EDUCATION CONTEXTS: A Mixed-Method Study

Mejía V.V. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2025) · DOI: 10.62161/revvisual.v17.6141

Resumen

This study examines postgraduate students’ media competencies in social network use through a mixed-methods parallel convergent design. A structured questionnaire and semi-structured interviews assessed six competency dimensions. Results indicate high performance in most areas, especially digital communication/interaction and digital citizenship, suggesting active and ethical online participation. However, competencies related to interpreting media language and producing content are less developed, showing a tendency toward consuming and sharing information rather than critical or creative authorship for academic or social aims. Overall, the findings point to an imbalance between functional participation and reflective production, highlighting the need for curricular innovation that places media competencies at the core and implements teaching strategies to strengthen hybrid learning, conscious creation, and transformative engagement on digital platforms and social media.

Instituciones: Universidad Nacional Federico Villarreal