MEDIA COMPETENCIES IN COMMUNICATION PROGRAMMES AT LATIN AMERICAN UNIVERSITIES Analysis and Contributions to Communication Education

Venegas-Mejía V.; Esquivel-Grados J.; Custodio-Seminario Z.M.; Cáceres-Curay S.S. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2026) · DOI: 10.62161/revvisual.v18.6235

Resumen

The expansion of digital environments and media convergence is reshaping communication professions, requiring comprehensive media competencies that combine critical analysis, responsible production, and strategic use of ICT. This study examines how such competencies are embedded in the graduate profiles of Communication Sciences programmes at Latin American universities to identify advances, gaps, and opportunities to strengthen regional training. Using a qualitative hermeneutic–comparative design, we analysed selected curricula and conducted interviews with subject-matter experts to contextualise results. The analysis followed the media competency dimensions proposed by Ferrés and Piscitelli (2012). Findings indicate a transversal emphasis on production, language, and technology, whereas ideology/values and aesthetics are less consistently integrated. The study proposes guidelines to enhance graduate profiles and foster critical, inclusive, and context-relevant communication education in response to digital and media literacy challenges in Latin America.

Instituciones: Universidad Nacional Federico Villarreal; Universidad Nacional José Faustino Sánchez Carrión